Media Research Topics

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Introducing Media Research Topics. At Media Research Topics you can browse our extensive library of accurate Media Research information and terminology. From Audience response cultivation to Uses and Gratifications and everything in between, you can be confident that Media Research Topics will provide you free and easily accessible accurate Media Research information and terminology.

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Media Research Word of the Day

The Media Research Word of the Day is Communications audit. Communications audit in context to Media Research means:

A systematic appraisal of all the communications between an organization and those who deal with it or who could affect it in ... Read More

Media Research News

Analyst: Half of 'social media campaigns' will flop (CNET)
New research from Gartner, to be presented later this month, encourages marketers and businesses to approach social media with caution because it's just so easy to screw up. Read More

Local Online Research Firm Kelsey Group Bought By BIA Financial Network (CBS News)
Kelsey Group, a Princeton-based provider of research and consultancy services in the local media space, including online (we have quoted their work many times over the years), has been acquired by Chantilly, VA-based BIA Financial Network, the financial and strategic consultancy firm for media and communications industries. Financial terms were not disclosed. Kelsey will operate under the newly ... Read More

Local Online Research Firm Kelsey Group Bought By BIA Financial Network (paidContent.org via Yahoo! Finance)
Kelsey Group, a Princeton-based provider of research and consultancy services in the local media space, including online , has been acquired by Chantilly, VA-based BIA Financial Network, the financial and strategic consultancy firm for media and communications industries. Read More

Analyst: Half of 'social media campaigns' will flop (CNET via Yahoo! News)
Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures. Read More

Research reveals major drop in direct mail spending (PrintWeek)
A number of leading industries, including credit card firms and mortgage lenders, have slashed direct mail spend, according to a study by Nielsen Media Research. Read More

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